At Beauty Barrage, we understand the sales challenges facing emerging beauty brands that have secured distribution but don’t have the resources to hire a full national sales team.
We’re here to help.
Our team of beauty advisors, trainers, and managers treats your brand as if it was our own. With over 200 beauty professionals servicing over 900 doors in the U.S. and Canada, we help minimize your investment and maximize your sales return. Best of all, you don’t have to worry about all that comes with managing employees. Our full service team manages all sales reps while training, planning, and nurturing in-store retailer relationships.
Our experienced sales force is at the ready to support your brand on a national or regional scale.
Our team designs and executes retail events to initiate sales and acquire new customers.
Training & Management:
Rely on us to create sales manuals, train and educate our sales force, and manage field product training in all doors.
We construct a comprehensive in-field strategy designed to help you meet your numbers.
We keep you up to date with in-depth sales reports so that you can track the progress of your brand at the door level.
Our team helps manage inventory by verifying stock levels at every door. This extra in-field support helps to initiate buyer orders when inventory is low, keeps merchandising units neat, and ensures that testers are always available.
Our team is ready to go in, assist in set up, check against your plan and report progress back to you.
Choosing Beauty Barrage for your field sales needs offers approximately 40% savings compared to hiring and managing your own team.
We will identify your brand’s needs, tailoring a custom sales force model based on door counts and store strategy.
Winner of WWD’s highly coveted “Best Executed Brand Launch” award, Sonia is a beauty maverick, leveraging her unprecedented breadth of industry experience to transform burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Avon and Valeant Pharmaceuticals and indie brands alike, Sonia launched Beauty Barrage, eager to share her talents with emerging brands in need full service sales support.
Fun Fact: A passionate runner, Sonia gives new meaning to “gal on the go.”
VP BUSINESS DEVELOPMENT
Brady is a passionate brand-builder, demonstrating a consistent ability to grow companies, people, and profits. As Vice President at Glamglow, Brady was instrumental in increasing international sales and distribution, catapulting the company from a little-known niche brand to a recognized industry leader in just a few short years.
Fun Fact: When not working, Brady campaigns for LGBTQ advocacy and kicks back with Frank—his adorable Cavalier King Charles Spaniel.
VP client relations and field sales
Alissa Spencer knows what it takes to manage business relationships and help improve retail strategies and sales performance. She is a former buyer and retail expert, having spent over three years with our sister company, Beauty Strategy Group, providing full service management for their clients. Alissa brings that knack for client relationships to Beauty Barrage while managing our brand ambassador field team.
Fun Fact: Alissa has been to six continents and met her husband while pursuing her love of world travel!
Business Operations Manager
Joining Beauty Barrage with over a decade of customer service experience in retail and distribution, Andrea adeptly manages and schedules our international and domestic in-field sales teams. Andrea provides steady leadership across operations, ensuring that the field team is properly scheduled and trained. Andrea’s exceptional people management skills ensure the sales team is continually available to accommodate new account business.
Fun Fact: Andrea has been known to start spontaneous dance parties—her go-to jams include Stayin’ Alive and Do You Think I’m Sexy.