Training + Management



Operations Support


At Beauty Barrage, we understand the demands facing beauty brands at retail and the challenge of limited resources to support their distribution strategy..

We’ve got you covered!

Our team of beauty advisors, trainers, and managers treats your brand as if it was our own. With over 300+ beauty professionals servicing over 3000+ doors in the U.S. and Canada, we help minimize your investment and maximize your sales return. Best of all, you don’t have to worry about all that comes with managing employees. Our full service team manages all sales reps while training, planning, and nurturing in-store retailer relationships.

Our experienced sales force is at the ready to support your brand on a national or regional scale. 

In-Store Events:

Our team designs and executes retail events to initiate sales and acquire new customers.


Training & Management:

Rely on us to create sales manuals, train and educate our sales force, and manage field product training in all doors.


We construct a comprehensive in-field strategy designed to help you meet your numbers.



We keep you up to date with in-depth sales reports so that you can track the progress of your brand at the door level. 


Our team helps manage inventory by verifying stock levels at every door. This extra in-field support helps to initiate buyer orders when inventory is low, keeps merchandising units neat, and ensures that testers are always available.


Our team is ready to go in, assist in set up, check against your plan and report progress back to you.  

Choosing Beauty Barrage for your field sales needs offers approximately 40% savings compared to hiring and managing your own team.

We will identify your brand’s needs, tailoring a custom sales force model based on door counts and store strategy.

Beauty Barrage Founder and CEO Sonia Summers details our unique offerings and what sets our services apart.

We work with some of the beauty industry’s most influential emerging brands. With our help, many of our clients have experienced record-breaking sales success.

Sonia Summers

Winner of WWD’s highly coveted “Best Executed Brand Launch” award, Sonia is a beauty maverick, leveraging her unprecedented breadth of industry experience to transform burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Avon and Valeant Pharmaceuticals and indie brands alike, Sonia launched Beauty Barrage, eager to share her talents with emerging brands in need full service sales support.

Fun Fact: A passionate runner, Sonia gives new meaning to “gal on the go.” 

alissa spencer

Alissa Spencer knows what it takes to manage business relationships and help improve retail strategies and sales performance. She is a former buyer and retail expert, having spent over three years with our sister company, Beauty Strategy Group, providing full service management for their clients. Alissa brings that knack for client relationships to Beauty Barrage while managing our brand ambassador field team.


Fun Fact: Alissa has been to six continents and met her husband while pursuing her love of world travel!