Beauty Barrage Takes Over WWD CEO Summit Beauty Break

The 2022 WWD Beauty CEO Summit, at the beautiful Ritz-Carlton Key Biscayne, Miami, was titled Beauty Unfiltered: A Candid Look at the Future. It brought together over 300 attendees including leading retailers, marketers and creative minds across all categories to prepare for the next phase of global beauty. 36 speakers including Pharell Williams, founder of Human Race skincare, and Martin Brok, former CEO of Sephora, addressed key areas needed to drive growth today.

Alongside sponsoring the summit, one of the highlights of our weekend was hosting the Beauty Break! There, our award-winning Brand Ambassadors joined us to showcase their true in-store magic to the attendees at the summit. Attendees were able to experience a tailored, hands-on, demonstrative client shopping experience – nearly identical to the experience our Brand Ambassadors would provide at Ulta, Sephora and Blue Mercury today.

 Experiences included: hands-on product demos, 1-on-1 sales and education sessions, and examples of stellar retail relationship building. Attendees were left with a deeper understanding of how well Beauty Barrage Brand Ambassadors are able to offer a true “human touch” and bring products to life in store. The Beauty Break allowed us to demonstrate why our expert field sales team offers unparalleled, knowledge-based education and retail sales support to our brands.

The Summit also covered topics including understanding today’s highly connected consumers to dissecting fast-changing global dynamics, diving into top-of-mind issues around sustainability, inclusivity and transparency and even tackling supply chain concerns.

Beauty Barrage’s brand partners range extensively across all categories of beauty including: skincare, hair care, body care and even color makeup. 

At the Beauty Break, our Brand Ambassadors were seen representing:

•  K18 – the newest technology for damaged hair care

• Shielded Beauty – a new, innovative microbiome-restoring skincare brand

• Winky Lux – a clean, fun and playful color makeup brand

• SkinCeuticals – a trusted, medical-grade skincare brand

Our capacity for new brand partners is filling up fast! We are currently booking 2-3 months in advance for new clients. Bookings for Fall/Holiday events in-store have already begun. Don’t miss out! INQUIRE NOW to secure your dates! 

You can email us at info@beautybarrage.com for inquiries, and make sure you check us out on Instagram to see more of the Beauty Break in action!