WWD digital daily
In Focus: Future of Retail
Bringing Brands to Life
Beauty Barrage Founder and CEO Sonia Summers shares her perspective on current market trends while also shedding light on what makes her company tick.
WWD "The Big Potential of Micro-Influencers"
For retail event expert Beauty Barrage, influencers with modest followings can be powerful.
WWD "Beauty Barrage Builds Buzz for Revolve's Holiday Pop-up"
Beauty brands and retailers find benefits in seeking a third-party to help staff up for events and launches.
Beauty Barrage CEO Sonia Summers talks to WWD about how an outsourced sales force can be a winning strategy for growth.
Sonia Summers joins a group on other industry experts to weigh in on the questions you should ask BEFORE starting a brand.
AM NEW YORK
Beauty brands move toward NYC brick and mortar shops in the era of cosmetics. Sonia Summers weighs in on the trend.
How to handle retail returns and establish online return policies.
Brands that don’t budget for returns could find those returns upsetting their balance sheets. Sonia Summers, founder and CEO of retail sales rep specialist Beauty Barrage, underscores returns “must be part of the P&L.”
A Prescription For Skincare Sales Results In Physicians’ Offices
Patricia Pao, founder and CEO of Restorsea, has aimed her skincare brand at leading plastic surgeons and dermatologists, and it’s been picked up by 100 offices in roughly two years. At the start of her physicians’ channel efforts, she hired sales representatives that had been successful selling Allergan offerings, but found they weren’t productive skincare reps. ................Today, she’s working with sales rep specialist Beauty Barrage to support her brand at medical locations and continues to assist doctors herself.
19 Bold Indie Beauty Predictions For 2018
"Referring to the retail segment more broadly, Sonia Summers, founder and CEO of Beauty Barrage, declares, “Retailers that are in it to win it will continue to blur the lines by making the shopping experience more entertainment focused so they can keep customers engaged and shopping.”