FOUNDER & CEO
Winner of WWD’s highly coveted “Best Executed Brand Launch” award, Sonia is a beauty maverick, leveraging her unprecedented breadth of industry experience to transform burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Avon and Valeant Pharmaceuticals and indie brands alike, Sonia launched Beauty Barrage, eager to share her talents with emerging brands in need of full service sales support.
Fun Fact: A passionate runner, Sonia gives new meaning to “gal on the go.”
Kirk is not only camera shy, but also reluctant to boast about himself. He keeps the business operations running smoothly and our app up to date.
Fun Fact: He is married to the boss lady.
A winner of the prestigious WWD Beauty Award for “best launch at mass”, Kristy’s unique understanding of the digital landscape, honed over years of startup experience, transforms unknown beauty brands into market frontrunners.
Fun Fact: The force is strong with this one—Kristy is a secret Star Wars nerd!
VP OF LEARNING & DEVELOPMENT
Heather creates and executes all of the Education programs for our team and brand partners. She loves to see that spark in someone’s eyes when she is teaching – that moment when they start to really “get it”.
Fun Fact: Heather volunteers with a senior German Shepard rescue group helping dogs age 10 or later to find a great home for their “golden years”.
Alissa knows what it takes to manage business relationships and help improve retail strategies and sales performance. She is a former buyer and retail expert, having spent over three years with our sister company, Beauty Strategy Group, providing full service management for their clients. Alissa brings that knack for client relationships to Beauty Barrage where she manages account relationships with her famous eye for detail!
Fun Fact: Alissa has been to six continents and met her husband while pursuing her love of world travel!
rebekah von der hellen
Rebekah’s nineteen years of beauty experience has helped her quickly advance as a key member of the Beauty Barrage team. As an account director she thrives on helping her clients understand our process, and how we make the magic happen for them.
Fun Fact: Rebekah is a self professed cookie monster who enjoys eating 4 big chocolate chip cookies a week.
As an Account Director, Lynn has proven her impact in driving the business and building effective relationships with her accounts by staying 10 steps ahead of the game! She loves seeing the big picture, creating positive results and celebrating the wins with all of the people that made it happen.
Fun Fact: Lynn is an open OCD freak. All aspects of her life have to be clean, neat and organized.
sales director / east coast
Amanda (Fitz as we like to call her) helps to create the national sales plans for our brand ambassadors, providing coaching and mentoring to help the team achieve and surpass their regional sales goals. She loves nurturing our new BAs to help them grow. “Knowing I played a major part in that metamorphosis makes me feel proud.”
Fun Fact: Amanda is certified makeup artist in runway, theater and special effects makeup from The Makeup Designory of Soho.
sales director / west coast
As the Sales Director, Hillary manages, coaches, and inspires the West Coast field team. She loves Interacting with her team, celebrating their wins, and watching as the brand ambassador’s build their confidence and improve brand sales.
Fun Fact: Hillary was a professional ice hockey dancer for 3 years!
Elaine made the leap from being a Brand Ambassador to a Market Influencer and now is an Education Manager! She trains our BAs on product knowledge as well as creates content videos for anything related to artisty and/or application techniques to put on our social media outlets.
Fun Fact: Elaine is originally from Dallas, Texas (she can tell you everything you need to know about BBQ, Chili, Shiner Bock and Queso). Her favorite pastime is going with friends to Hollywood Forever Cemetery and watching protector movies put on by Cinespia.
Karina facilitates in managing and maintaining relationships with our multiple brand partners to improve their success. She loves the opportunity to interface with different beauty and skincare brands, in addition to working with our wonderful team!
Fun Fact: Karina’s favorite activities include immersing herself in the world of visual and performing arts. Museums, symphonies, and the theater are her ideal weekend plans.
As a squad catalyst, Kalissa is the spark that makes sure that each brand she works with is supported by the education and the field to light up their success.
Fun Fact: An avid outdoor fan, Kalissa loves hockey and rock climbing. She also enjoys speaking in different accents around the office.
Paulina helps to maintain strong relationships with our clients while coordinating communication cross departmentally. She enjoys learning about new trends in the beauty industry which allows her to become intuitive to our clients’ needs.
Fun Fact: One of her favorite places to go to are cafes with beautifully done aesthetics and delicious drinks…but she doesn’t drink coffee. She is 1000% on #teamtea.
Our money man! Michael manages all of the accounting and financial analysis of the business. He details the sales analysis for each brand, even analyzing specific metrics for each client.
Fun Fact: Michael has a passion for live music – particularly heavy metal. He is also a big fan of Notre Dame Fighting Irish football even though he graduated from SDSU.
HUMAN RESOURCES COORDINATOR
Anne facilitates and assists with our business operations, overseeing the implementation of our policies, and maintaining our positive & healthy work environment. Anne’s favorite core value – embrace the chaos!
Fun Fact: Anne’s hobbies and passions include playing guitar, singing show tunes while she gets ready, taking naps that are way too long and learning the ways of the Force.
Bianca is a great listener and has no hesitation in expressing her passion for the company and what we do for our brand ambassadors. She loves getting to connect with the different people all across the country that we work with.
Fun Fact: Bianca’s sunny disposition matches her favorite destination - St. Johns in the US Virgin Islands.
Sherrie is balancing her role at Beauty Barrage while she finishes up her undergraduate studies. She never hesitates to jump in and assist the team, no matter what the need. From social media, to scheduling and recruiting, she will tackle anything to help out.
Fun Fact: Sherrie has a black belt in karate and speaks 3 languages fluently – English, Spanish and Farsi.
Maegan is integral to keeping our train on the track. She helps our new BA’s transition to the team to ensure their success in the field. Working in retail actually gave Maegan the epiphany of wanting to pursue a career where she can help others. Being a part of a team and their success is something that she is passionate about. Maegan’s favorite core value – we’ve got your back!
Fun Fact: Maegan loves going to local theaters and watching musicals and is a professional shower singer.